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Social Media: Your Best Marketing Tool

Posted on May 16th, 2013 by Jenny Frankel

Social Media3LinkedIn, Twitter, Facebook, Pinterest, Blogger…what should these websites mean to you? Well, if you decide to study marketing in the US they may just be the keys to your marketing success! Learning to master social media can really help your marketing efforts and create positive results for your company, just as it states in “Social Media Networks as a Marketing Tool (a new study).” The article describes a study of several hundred companies and their experiences with using social media as a marketing tool.

The largest perceived benefit, as expressed by 81% of respondents, is business exposure. After this come increased traffic or conversion rates for 61% of respondents; new business partnerships for 56% of respondents; rise in search engine rankings for 52%; qualified sales leads for 48%; reduced marketing costs for 45% of respondents; and for 35% of respondents social media networks helped them close business.

Based on the results we can see social media definitely helped these companies gain exposure and make more money! As you study marketing in the US you can expect to learn more about all the social media sites currently being used for marketing purposes. Most sites are based in the USA, giving international students a chance to observe how important social media is in American society and culture. Social media has changed the way we communicate, socialize, and advertise! Here is a list of the number one sites used by the companies who participated in the study:

  • Twitter- 86%
  • Blogs – 79%
  • LinkedIn – 78%
  • Facebook – 77%
  • YouTube/Video Sites – 41%
  • Social bookmarking sites – 38%

As more and more social media sites are being developed, international students who decide to study marketing in the US will need to stay up-to-date on the newest social media trends that develop. Marketing is all about staying ahead of the games, being on trend, and keeping the public interested in your company. Be smart and make sure to use social media sites as you begin your marketing career!

Written by Jenny Frankel

Jennifer is the Director of Financial Services at Envisage International. Jennifer is a graduate of the University of Florida where she holds a Masters in International Business and a Bachelors of Science in Business Administration. She has lived and worked abroad in Chile, Costa Rica and London, and traveled extensively in South America, Europe and Asia.

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